The term “Social proof” refers to the psychological process in which people make judgments and decisions based on the collective actions of others. In this case, reading positive reviews from other people who made similar purchases drives confidence that buying a well-reviewed item is a good choice. ⭐⭐⭐⭐⭐
Put simply, people seek proof from other consumers that a product or service is to be trusted, not just biased marketing from brands.
🏆 Reviews are trusted 12 times more than other marketing materials, demonstrating that social proof is a powerful force for any service provider.
- General
